Everyone’s online these days. Particularly, everyone’s using
social media to connect to others—both personally and professionally. Social
media can be a great asset to business, but if used improperly, it can also
have a negative effect. If you’re planning on integrating it into the workplace
as a communication tool, it’s important to have a set of guidelines in place.
Beside a set of “rules,” you’ve also got to model the
behavior you want to see from your employees. Don’t have it managed by someone
who can’t represent your company’s culture and brand correctly.
Keep in mind that if you’re not letting employees use
Facebook at work, you shouldn’t expect them to check up on work e-mail at home
or in off-hours. Have your policies or rules based around job performance.
If you’re planning on using social media, encourage
employees to engage with each other and with customers. Just make sure they
have some tools to guide them. Train employees how to use these tools and
convey what you hope to see.
Build these principles and guidelines around a culture of
trust and responsibility. It’s okay to use examples of worst-case scenarios,
but also include best case scenarios. It’s important that employees know how
their social media usage impacts the company as a whole, both positively and
negatively. Don’t point fingers if someone’s misused social media in the
past—start fresh and clean, and ready to do things right.
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